The challenge
Slay is the strategy studio of Alex Glasneck. I help companies to create brands, stories and digital things people really care about. Holistic, human and hands-on.
My Service
In the fast-paced world of marketing, speed and clarity are everything. Whether you’re launching a new brand or revitalizing an existing one, you need a solid strategy that includes a brand vision, mission, values, personality, and consumer segments – and you need it fast. That's where I come in. With my hands-on mentality and no-nonsense approach, we’ll cut through the fluff and get to the heart of your brand’s identity in a fun, engaging, and efficient sprint.
In our Brand Design Sprint, you’ll receive a focused, high-energy session designed to quickly and effectively define your brand strategy. Leveraging my extensive experience, I ensure that the process is not only fast but also impactful and enjoyable.
What we do
Here’s how our 4-8 hour Brand Design Sprint works:
- Kickoff Call: We start with a discussion about your current business status, brand, organization, and goals. This sets the stage for a productive workshop.
- Brand Design Sprint Workshop: In this intensive session, we define your brand’s vision, mission, values, positioning, target groups, and the role of partnerships. If needed, we can also work on naming your product, service, or company.
- Post-Workshop Consolidation: After the workshop, I consolidate all the information and insights into a central document. This forms the basis of your comprehensive brand strategy document, serving as a blueprint for your CI/Brand Book.
Examples
Here are some common elements we tackle during our Brand Design Sprints:
- Vision and Mission: Struggling to articulate your brand’s purpose and direction? We’ll help you define a clear vision and mission that guide your strategy.
- Values and Personality: Need to establish core values and a brand personality? We’ll create a framework that embodies your brand’s essence.
- Consumer Segments: Unsure who your target audience is? We’ll identify and segment your consumers to tailor your approach.
- Brand Naming: Stuck on naming your brand? We’ll brainstorm and refine names that capture your brand’s identity.
Results
Imagine completing a brand strategy in just a few hours to a few days, with a clear, actionable plan in hand. Here’s what you can expect:
- Clarity: A well-defined brand vision, mission, and values that resonate with your target audience.
- Positioning: A strong, unique brand positioning that sets you apart from the competition.
- Consumer Insight: A deep understanding of your consumer segments and how to connect with them.
- Brand Identity: A clear brand identity, potentially including a new name for your product, service, or company.
- Actionable Strategy: A consolidated brand strategy document that guides your future marketing efforts.
Alex Glasneck
Strategy Consultant
Ready to start?
Want to do a project, book freelance support, get an outside opinion or just have a coffee? Get in touch.