The challenge
Slay is the strategy studio of Alex Glasneck. I help companies to create brands, stories and digital things people really care about. Holistic, human and hands-on.
CMOs and marketing leaders often find themselves trapped in an echo chamber, needing a fresh, unbiased perspective to cut through the noise. That’s where I come in – providing insights from the outside that challenge the status quo and ignite change.
My Service
When you're neck-deep in your brand's strategy, it's easy to lose sight of the bigger picture.
In our call, you’ll get a power-packed hour of actionable advice. My goal is to cut through the fluff and provide you with clear, strategic direction based on my experience and straightforward approach. While one hour won’t solve all your problems, it’s an essential first step toward more in-depth strategy development.
What we do
Here’s how our transformative 1-hour call works:
- Pre-Call Discovery: You share the specifics of your challenge, your goals, and any pertinent data ahead of time. This ensures that the call is hyper-focused and productive from the get-go.
- In-Depth Analysis: We dive deep into your problem, providing a thorough analysis that’s as insightful as it is innovative. Expect thought-provoking questions and sharp, analytical insights.
- Strategic Roadmap: Together, we’ll outline a strategic roadmap that addresses your challenge head-on, combining deep industry knowledge with out-of-the-box thinking.
- Actionable Takeaways: By the end of the call, you won’t just have ideas – you’ll have a clear set of actionable steps tailored to your unique situation.
Examples
Examples
Here are some common problems we’ve tackled during our calls:
- Brand Stagnation: You’ve hit a plateau, and nothing seems to move the needle. I help identify the root cause and outline a path to reinvigoration.
- Market Expansion: Entering a new market is daunting. Together, we can create a strategic blueprint that mitigates risks and maximizes opportunities.
- Campaign Effectiveness: Your campaigns aren’t delivering the ROI you expected. We analyze your approach and suggest tweaks that can turn things around.
Consumer Insight: Struggling to connect with your target audience? I offer a fresh perspective on consumer behavior and how to leverage it.
Results
Imagine walking away from a single hour with a new perspective that turns your strategy on its head. Here’s what you can expect:
- Clarity: A clear understanding of the challenge at hand and how to tackle it.
- Innovation: Fresh, practical ideas that push boundaries.
- Confidence: A renewed sense of direction and the confidence to execute the strategy effectively.
- Impact: Strategies that drive real, measurable results, aligning perfectly with your business goals.
This initial call is just the beginning. Depending on your needs, further sessions can be scheduled to dive deeper into specific areas and ensure ongoing progress and refinement.
Alex Glasneck
Strategy Consultant